Advertising
Models |
Examples |
Display ads |
Yahoo! |
Search ads |
Google |
Text ads |
Google |
Video ads |
Hulu, Twitch.tv |
Audio ads |
Pandora, Radio, Podcasts |
Promoted content |
Twitter, Tumblr |
Paid-content links |
Outbrain |
Recruitment ads |
LinkedIn |
Lead generation |
MoneySuperMarket, ZocDoc |
Affiliate fees |
The Wirecutter |
Classifieds |
Craigslist |
Featured listings |
Yelp, Super Pages; |
E-mail ads |
Yahoo, MSN |
Ad-retargeting |
Criteo |
Real-time-intent ad delivery |
|
Location-based offers |
Foursquare |
Sponsorships/Site take-overs |
Pandora |
Lifetime, unique ad space |
NSFWCORP Conflict Tower, milliondollarhomepage.com |
Sponsorships |
Twitch.tv users |
Commerce
Models |
Examples |
Retailing |
Zappos |
Marketplace |
Etsy |
Crowd-sourced marketplace |
Threadless |
Excess-capacity markets |
Uber, AirBnB |
Vertically-integrated commerce |
Warby Parker |
Aggregator |
Lastminute.com |
Flash sales |
Gilt Groupe, Vente Privee, Fab |
Group buying |
Groupon |
Digital goods/downloads |
iTunes |
Virtual goods |
Zynga |
Training |
Cloudera(?), -> Coursera |
Pay what you want |
Radiohead |
Commission |
SharesPost |
Commission per order |
Seamless, GrubHub |
Auction |
eBay |
Reverse Auction |
Priceline |
Barter for services |
SwapRight |
Subscription
Models |
Examples |
Software as a Service (SaaS) |
Salesforce |
Service aaS |
Shopify |
Content aaS |
Spotify, Netflix |
Platform aaS (PaaS) |
dotCloud, Heroku |
Infrastructure aaS (IaaS) |
|
Freemium SaaS |
Dropbox |
Ethical premium |
Proposed by Clayton Cubitt |
Donations |
Wikipedia |
Recurring donations (w/ rewards) |
Patreon |
Sampling |
Birchbox, BarkBox (sic) |
Membership services |
Amazon Prime |
Support and maintenance |
10gen, Red Hat, Cloud66 |
Paywall |
New York Times, Andrew Sullivan |
Strict Paywall |
The Information |
Porous Paywall |
NSFWCORP |
Voice and video conferencing |
Uberconference |
Newsletter |
Ricardo Bueno |
Fremium video subscription |
Twitch.tv, YouTube |
Peer to Peer (P2P)
Models |
Examples |
P2P lending |
Lending Club |
P2P gambling |
BetFair |
P2P buying |
Etsy |
P2P insurance |
|
P2P computing |
CrasPlan storage, SETI@home |
P2P service |
Mechanical Turk, TaskRabbit |
P2P mobile WiFi/tethering |
|
Transaction-Processing
Models |
Examples |
Merchant acquiring |
PayPal (On-/Offline), Stripe (OnL), Square (OffL) |
Intermediary |
IP Commerce (POS 2.0), CardSpring |
Acquiring processing |
Paymentech |
Bank transfer |
Dwolla |
Bank depository offering |
Simple, Movenbank (spread on average deposits) |
Bank card issuance |
Simple (interchange fee per transaction) |
Fullfilment |
Amazon |
Messaging |
Peer-to-Peer SMS, IM, Group Messaging |
Telephony (public networks) |
Skype out/in |
Telephony (private cloud) |
Native Skype |
Mobile payment gateway |
Braintree |
Platform monetization (“tax”) |
Facebook Credits, iOS 30/70 cut |
Licensing
Models |
Examples |
Per seat |
Sencha |
Per device/server |
QlikView |
Per application instance |
Adobe Photoshop |
Per site |
Private cloud on internal infrastructure |
Patent |
Qualcomm |
Brand |
Sesame Street |
Indirect |
Apple Volume Purchasing |
Data
Models |
Examples |
User data |
BlueKai |
Business data |
Duedil |
User intelligence |
YouGov |
Search Data |
Chango |
Real-time consumer intent data |
Yieldbot |
Benchmarking services |
Comscore |
Market research |
GLG |
Mobile
Models |
Examples |
Paid-app downloads |
WhatsApp |
In-app purchases |
Zynga Poker |
In-app subscriptions |
New York Times app |
Advertising |
Flurry, AdMob |
Digital-to-physical |
Red Stamp, Postagram |
Gaming
Models |
Examples |
Freemium (virtual currency) |
Zynga |
Subscription |
World of Warcraft |
Premium |
Xbox games |
DLC (downloadable content) |
Call of Duty |
Ads |
addictinggames.com |
Open Source
Models |
Examples |
Consulting |
Red Hat, Nginx, Revsys |
Support |
|
Hosting/Infrastructure |
WordPress |
Free for some, but not for others |
|
Ads |
Mozilla |
Bundled features (e.g. search) |
Mozilla, Opera |
source https://gist.github.com/ndarville/4295324